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Recent
studies show that over 90% of all U.S.
businesses use some sort of
computer system. No matter what kind of computer guru you need,
you can find a consultant or firm claiming to be responsive, friendly,
courteous, knowledgeable, etc. So, how do you find the right
consultant to fit your needs? There are four major areas that
you need to explore before you make a commitment. Let's look these
areas in detail:
Technical
Expertise
This
is the most obvious – and problematic - thing to look for in a computer
consultant. How do you evaluate a potential consultant's abilities
if you don't fully understand their area of expertise?
- Case
studies. Get a minimum
of three case studies (500 words each) from prospective consultants.
Request specific project information such as duration, total cost,
number of people involved, and time/budget considerations. Some
of your prospects will eliminate themselves by not having a large
enough portfolio to complete the case studies, or being unwilling
or too busy to do so.
- References
. Get references
from your prospects for each case study. Verify all the facts
from the case study, and find out how the reference began their
working relationship. Find out if they are currently a client
of the consultant, and if not, why. Ask if they would be willing
to hire the consultant again.
- Peer
Recognition . How
do others in the industry feel about the prospective consultant?
Are they a member of any industry-specific organizations, the
Better Business Bureau or Chamber of Commerce? The more peer recognition
a consultant receives, the more stable and reliable you can expect
them to be.
By
asking for specific examples of what they have done in
the past and whether their previous clients would rehire them, you're
forcing the consultant to answer in concrete terms that
you've found the most qualified consultant available.
Insurance
You
must make sure your consultant is insured for Errors and
Omissions, because mistakes cost money! Many companies don't consider
insurance as an option because consultants often downplay its importance.
Why? Because it requires the admission that the consultant could
possibly make a mistake that causes their client financial loss,
and that the consultant is concerned enough that this might happen
that they've given it some serious thought. Computer consultants
generally fall under one of three categories of insurance:
- Self-insured
– The consultant
pays any claims out-of-pocket.
- Insured
for liability –
Most businesses carry this, but it does not work like
malpractice insurance. They're as good as self-insured if they
make a technical mistake on your project.
- Insured
for Errors and Omissions (E&O)
– This is an absolute must . Any reputable consultant
will make sure that the client will be covered for a minimum amount
of money in the event they make a mistake. E&O policies have
two different limits on them, per incident and aggregate. Just
like car insurance, the policies have deductibles, so get a copy
in writing, and make sure that the amount of insurance carried
is enough to cover the loss of 60 days of your gross profits (just
in case.)
Outsourcing
Does
your consultant handle your project, or do they delegate work to
freelancers? If they do not do the work themselves, then
why should you pay for a middleman? Often consultants who utilize
freelance labor counter with some of the following arguments:
- Requires
less paperwork
- Leverage
the best people in the industry, regardless of location
- Lower overhead – no insurance/benefits/vacation
time
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Brian
Jackson is the founder and CEO of Adjacency Consulting Group. Established
in 1999, Adjacency customizes software for businesses world wide.
Brian also works in web design and development, and can be reached
at bjackson@adjacency.net .
Here's
what they don't tell you:
- There
are certain liabilities incurred for using freelancers. Without
a contractor's agreement prepared by a lawyer, the consultant
has no way to enforce what they promise you – like free and clear
ownership of the final product.
- Consultants
who use freelancers have higher overhead. A freelancer
will charge enough money to cover looking for work, paying his
own insurance, paying self-employ taxes, etc. Add all this up,
and the hourly rate for a freelancer can be double that of an
employee (or more!) Plus, you're paying for a middleman.
- The
consultant has no control over a freelancer. By law,
they can't tell the freelancer when to work on a project, or train
them how to do it. If the freelancer doesn't finish a project
to specification, the consultant must find a different freelancer
and eat the expense or pass it along to you.
- If
a freelancer wants to sue for intellectual property rights, or
there is no written agreement regarding ownership, then your work
could be tied up in litigation between a freelancer and the consultant,
and you might be issued an injunction against using the product
that you paid for!
So,
for all the above reasons, you're well advised to never
work with consultants who outsource. Besides all of the liability
you incur, you're paying for a middle-man, and that is an absolute
guarantee that you are wasting money.
Accountability
One
more thing you must demand from a consultant is accountability.
You should insist that your consultant prepare a Statement of Work
for you that includes the following:
- A
statement of appropriate insurance, listing amounts of coverage,
and dates of renewal/expiration.
- A
guarantee that the consultant will not outsource work performed
for your company.
- A
statement of the number of hours per week the consultant will
devote to your business (minimum, maximum, or both.)
- A
specific, bulleted list of things the contractor is expected to
do. This is your guarantee that the consultant clearly understands
what they are committing to.
- Specific
arrangements for payments, with no more than 20% paid up front.
- A
documented protocol for managing the relationship. Only one person
from the consulting firm should contact you, and only one person
from your firm should contact them. Keep it simple.
- A
written statement declaring that you alone own all material
and intellectual property created by the consultant.
- Have
a clause written into the Statement of Work that gives you a thirty
day “out”, which means you can cancel the agreement at any time,
for any reason, with no penalty to you.
Additionally,
request a financial disclosure or annual report from your consultant.
This provides a quantifiable measure of the consultant's
financial good-standing and viability.
Summing
It All Up
By
getting specific information about your consultant's previous
jobs, you can rest assured that they have worked on similar sized
projects for similar clients and have a pattern of success .
Then, if you review their business practices, insurance policies,
and financial backgrounds, you will be left only with candidates
with a solid business plan and fiscal history. In short,
you will have a short list highly qualified candidates.
If you are interested
in contributing expert advice for Chamber members, please contact
Emily Mann at emily@wacc.org
or 268-1151.
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